3 Mezcla de Mercadeo
University
•20 Qs
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3 Mezcla de Mercadeo
Quiz
•
Professional Development
•
University
•
Hard
Edwin Abel Areano Berganza
Used 8+ times
FREE Resource
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Uno de los nuevos enfoques de la mezcla de mercadeo hace referencia a las 4 C´s (cliente, costo, comunicación, conveniencia)
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Un producto es el conjunto de atributos tangibles e intangibles que satisfacen una necesidad determinada
Verdadero
Falso
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Los atributos que pueden percibirse a través de los sentidos se conocen como atributos tangibles
Verdadero
Falso
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Los productos pueden clasificarse según los hábitos de compra en Duraderos y No duraderos
Verdadero
Falso
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Los productos de conveniencia pueden dividirse en
Productos de impulso
Productos de emergencia
Productos de lujo
Productos básicos
Todos los anteriores
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La clasificación de productos en homogéneos y heterogéneos corresponde a la clasificación de productos especiales
Verdadero
Falso
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La matriz de Ansoff, relaciona los productos y mercados con base a si se trata de factores existentes o nuevos para la empresa
Verdadero
Falso
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