International Areas and Markets_1.1

Who was John Naisbitt?

• Lecturer at Harvard's University who developed "The Global Paradox" in 1944.

• Owner of a large company in Canada exporting to Spain.

• The author who state that SME are inefficient, costly and bureaucratic.

• All are correct

What is the difference between LSEs and SMEs in terms of capabilities, market power and resources?

• LSEs have less than SMEs

• SMEs have less than LSEs

What is Global Marketing?

• The commitment to coordinate the marketing activities to satisfy global customers better than competitors.

• The part of implementation of marketing strategy.

• The decentralising process of decision making.

• The domination of SMsE in relation to LSEs.

How do you call "home organization"?

What is this definition?

The economic process of integration which has political, social and cultural aspects as well. It involves goods and services, and the economic resources of capital, technology and data.

• Autarky

• Globalization

• International markets

• Internet challenge

What is the difference between globalization and internationalization?

Select the international organizations related with globalization:

• World Trade Organization

• International Monetary Fund

• World Bank Group

• KOF (Konjunkturforschungsstelle, Zürich)

• National Agency for Quality Assessment and Accreditation

This definition corresponds to...

"developing trade agreements between nations to encourage cross-border commerce. This

includes setting up the agreements, interpreting the agreements, and facilitating dispute settlement."

• International Monetary Fund

• World Bank Group

• World Trade Organization

• KOF (Konjunkturforschungsstelle, Zürich)