Product Management Q1

Which of the following are needed by the sales team and channel partners?

• Catalogs

• Leaflets

• Comparison Charts

• All of the Above

(a)   is cyclical in nature.

This is the critical phase in the management of products.

(a)  

The foremost consideration in introducing a new product is its______________

• Development

• Existence

• Availability

• None of the Above

It is a sample marketing undertaken when product is being introduced for the first time.

• Product Launch

• Test Marketing

• Campaign

• None of the Above

This is the phase in which the company conduct various activities in order to understand the customer's needs.

(a)  

What are some considerations in Product Discontinuation Phase?

• Availability of a new product

• Customer's Feedback

• Adequate training

• Customer maturity

• Awareness of the Competitor's Product

It needs a lot of preparation so as to ensure that the product succeeds in the market.

(a)  

It is made for new product and defines the size of the market, the segment for which the product has been define.

• Business case

• Competitive Products

• Feasibility Study

• None of the Above

During this phase various ideas for products generated in the first phase are discussed and evaluated.

• New Product Identification

• New Product Definition

• Product Development

• Product Discontinuation