TOPIC 1. NEW CONSUMERS FOR A NEW MARKETING RETAIL

Which of the following tribes came from the ancient yuppies?

• Alpha women

• Bobos

• Kidults

• Prosumers

Which of the following tribes places the highest priority on interaction, community and feeling important within a brand?

• Influencers

• Prosumers

• Singles

Which would be the best tribe for the Inbound Marketing?

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Write an example of a famous Alpha Women and explain in one sentence why you have chosen her.

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What is the main advantage of the Outbound Marketing?

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Which department makes the most use of the CRM tool?

• Financial department

• Sales department

• Purchasing department

• All the answers are correct

Pop-up stores are used just for seasonal products.

• True

• False

Define in one sentence, using your own words, the meaning of Pop-up stores.

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Select the INCORRECT one.

The scenario for new consumers in New Marketing Retail, follows the following trends:

• Change in value system: importance of health and body care; increased individualism and solidarity.

• Development of the Mass Marketing, using segmentation by age.

• Ecological awareness emerges. Concern about climate change and respect for the environment.

• New social tribes appear.

Talking about changes in the demographic aspect, what do you think it is birth rate average children per woman in Spain?

• 1,34

• 2

• 3

• 2,5