TOPIC 1. NEW CONSUMERS FOR A NEW MARKETING RETAIL

Which of the following tribes came from the ancient yuppies?

• Alpha women

• Bobos

• Kidults

• Prosumers

Which of the following tribes places the highest priority on interaction, community and feeling important within a brand?

• Influencers

• Prosumers

• Singles

Which would be the best tribe for the Inbound Marketing?

Write an example of a famous Alpha Women and explain in one sentence why you have chosen her.

What is the main advantage of the Outbound Marketing?

Which department makes the most use of the CRM tool?

• Financial department

• Sales department

• Purchasing department

• All the answers are correct

Pop-up stores are used just for seasonal products.

• True

• False

Define in one sentence, using your own words, the meaning of Pop-up stores.

Select the INCORRECT one.

The scenario for new consumers in New Marketing Retail, follows the following trends:

• Change in value system: importance of health and body care; increased individualism and solidarity.

• Development of the Mass Marketing, using segmentation by age.

• Ecological awareness emerges. Concern about climate change and respect for the environment.

• New social tribes appear.

Talking about changes in the demographic aspect, what do you think it is birth rate average children per woman in Spain?

• 1,34

• 2

• 3

• 2,5