Sales and Marketing

Describes a marketing mix that is oriented towards the producer.

• Seven Cs

• Producer-Oriented

• Needs

• Wants

The things that a person requires.

• Seven Cs

• Producer-oriented

• Needs

• Wants

The things that a person desires.

• Seven Cs

• Producer-Oriented

• Needs

• Wants

A consumer-oriented marketing mix model.

• Seven Cs

• Producer-Oriented

• Needs

• Wants

The amount of money a customer pays for a product.

• model

• price

• product

• promotion

The act of marketing a product.

• model

• price

• product

• promotion

An item for sale.

• model

• price

• product

• promotion

A representation of a concept or theory.

• model

• price

• product

• promotion

The act of exchanging ideas.

• channel

• communication

• place

• promotion

The movement of goods from production to consumption.

• channel

• communication

• place

• promotion