Bias - The Manipulation of the American Mind

What is the central idea of the text?

• Edward Bernays reformed propaganda in a way that enabled the success of the Third Reich.

• Edward Bernays is credited with creating public relations and influencing consumerism in the U.S.

• Edward Bernays created propaganda so that governments could manipulate people during wartime.

• Edward Bernays regretted publishing his ideas after discovering public relations could be used to harm people.

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CCSS.RI.8.2

CCSS.RL.8.2

What does the word “flaunt” mean as it is used in paragraph 12?

• show off

• cover up

• set alight

• throw away

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CCSS.L.8.4A

CCSS.L.8.4B

CCSS.RI.8.4

CCSS.RL.8.4

How does the author use paragraph 14 to refine his ideas?

• It provides an example of the harmful effects of Bernays’ campaigns and questions whether his practices were harmful to the American people.

• It highlights the effectiveness of his campaigns while illustrating why others were interested in copying his work.

• It questions whether or not companies should be able to use these tactics to influence consumers.

• It emphasizes the influence Bernays’ campaigns had on consumers and demonstrates that he knew some products were harmful.

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CCSS.RI.8.2

CCSS.RI.8.5

Which statement captures the author’s point of view in the text?

• Edward Bernays’ ideas of public relations should be incorporated into all organizations.

• Edward Bernays’ work should not be replicated because it had damaging effects on people.

• Companies and governments should follow a moral code when replicating Edward Bernays’ ideas.

• People need to be conscious consumers to avoid being misled by organizations replicating Edward Bernays’ work.

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CCSS.RI.8.6

How does advertising impact American culture?

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CCSS.SL.8.2

How can advertising influence and create bias? Think of a specific example - maybe for a type of shoes, clothing, etc. - and discuss how it creates bias in consumers.

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CCSS.RI.8.8

CCSS.SL.8.2

CCSS.SL.8.3

CCSS.W.8.1B

Why is important to know that advertisers and advertisements can create bias? Why is it important to challenge the things we see, especially if it involves us buying something?

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CCSS.RI.8.6

CCSS.RI.8.8

CCSS.SL.8.2

CCSS.SL.8.3