Retailers & Wholesalers 3.1.7

Which of the following activities is a way that retailers help lower the cost of distribution?

• combining shipments of products

• accepting many forms of payment

• teaching customers about products

• making the shopping environment fun

GetOut Gadgets has developed a line of cases and skins for mobile devices but is having trouble finding stores that will buy and display them. How could a wholesaler best help increase sales of this new product in stores?

• by using a sophisticated information system

• by sending large shipments to a few locations

• by operating efficient warehouses

• by bringing the items to the attention of retailers it serves

Which kind of stores offers a wide selection in a few product categories and provides the service of product knowledge?

• department stores

• supermarkets

• specialty stores

• convenience stores

GoodFood operates large stores offering groceries, household goods, and personal items. This is an example of which type retailer?

• discount store

• supermarket

• department store

• warehouse club

A producer makes cute and funny gift items with themes such as golf, football, and sports cars. How could a catalog retailer best help this producer make products available to more consumers with these interests?

• by selling them to specialty sotres that serve consumers with these interests

• by making them widely available in vending machines

• by featuring them in catalogs with products that are selected to appeal to consumers with these interests

• by selling them to auction companies that will feature them on their websites

Online retailing has shifted power in distribution channels to ________.

• producers

• retailers

• wholesalers

• consumers

A wholesaler - especially one that promotes as well as physically distributes products or that has an exclusive agreement- is often called a _______

• broker

• distributor

• manufacturer's sales branch

• drop shipper

A wholesaler delivers makeup to supermarkets, sets up the items on racks, and keeps track of inventory. This is an example of a _________

• rack jobber

• truck jobber

• drop shipper

• manufacturer's sales branch

What type of wholesaler provides physical or an online location where buyers and sellers can come together to complete a transaction?

• a drop shipper

• a merchant wholesaler

• an auction company

• a warehouse club

Why is a manufacturer's sales branch considered part of the wholesaling industry?

• because it is located at the producer's factory

• because it does the work of a wholesaler

• because it is a limited-function wholesaler

• because it is a warehouse club