Marketing Mix and Product

How many Ps are in the marketing mix?

• 4

• 3

• 2

• 1

What are the Ps of the Marketing Mix?

• Product, Palace, Price, Promotion

• Price, Platform, Process, Powerpoint

• Product, Price, Place, Promotion

• Promotion, Packaging, Place, Product

Identify the stages of the product lifecycle

• Introduction, Sales, Maturity, Decline

• Introduction, Growth, Maturity, Decline

• Introduction, Growth, Peak, Decline

• Introduction, Growth, Maturity, Drop

Which stage has high advertising/promotion costs?

• Decline

• Maturity

• Growth

• Introduction

At which stage is profit at its highest?

• Introduction

• Growth

• Maturity

• Decline

At which stage does competition impact the most?

• Introduction

• Growth

• Maturity

• Decline

What are the 4Ps also called

• The marketing channel

• The marketing mass

• The marketing measure

• The marketing mix

What type of market research is quickest to gather?

• Desk

• Field

Which method of field research involves the consumer trying the product?

• questionnaire

• hall test

• EPOS

• interview

Market segments are made up of groups of people with similar what

• characteristics

• looks

• IQs

• weights