Creativity and Innovation

Which type of innovation leaves the

existing components and the core design

concepts essentially untouched, but

changes the ways in which the

components are linked?

• Modular

• Incremental

• Architectural

• Discontinuous

One special type of mobile phone has

gone through a series of small

improvements over the years which has

helped to keep its competitive position.

This type of innovation can be described

as:

• modular

• incremental

• product

• service

Which of the following is NOT one of the

four Ps of innovation type?

• Price

• Process

• Position

• Paradigm

What type of innovation can be described

by the term "supply chain"?

• Process

• Position

• Product

• Paradigm

Which of the following are forms of

protection for intellectual property rights?

(i) Patent

(ii) Trademark

(iii) Copyright

• I and II only

• I and III only

• II and III only

• I, II and III

Which of the following may be regarded

as a micro-level condition for nurturing

innovation?

• Social or changing demography

• Organizational culture that

  inspires innovation

• Ethics or adherence to sound

  principles by regulators

• Entrepreneurship policies

  developed and implemented by

  government

Sources of innovation include

I change in behaviour

II new technology

III deregulation

• I and II only

• I and III only

• II and III only

• I, II and III

The creative and innovative secret herbs

and spices used by a popular

multinational company through

franchised outlets for the preparation of

fast food is protected under

• copyright

• trademarks

• trade secrets

• intellectual property

Which of the following core innovative

concepts provides customers with

products which they never knew they

needed?

• Modular

• Incremental

• Discontinuous

• Architectural

Which of the following is NOT a source

of innovation?

• Deregulation

• New technology

• Existing markets

• Changing demographics