Chapter 1 - Relationship Marketing

Chapter 1 - Relationship Marketing

University

25 Qs

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Chapter 1 - Relationship Marketing

Chapter 1 - Relationship Marketing

Assessment

Quiz

Social Studies, Education

University

Medium

Created by

MOHD AZMI SALWA

Used 20+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Involves creating, maintaining and enhancing strong relationships with

customers and other stakeholders. Increasingly, marketing is moving away from a focus on individual transactions and towards a focus on building value-laden

relationships and marketing networks.

Word of mouth marketing

Relationship marketing

Customer relationship

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Trust and loyalty go hand in hand, and it is super beneficial for all business. It

will help prevent customers from turning to competitors.

Customer relationship

Prevents negative transition

Reactive

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The company’s employees must be ready to deliver beyond the company’s boundaries on customer demand

Identification with the company

Word-of-mouth marketing

Product Market Expansion

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions.

Delivery and meeting expectations

Understanding customer characteristics

Identification with the company

5.

MULTIPLE SELECT QUESTION

1 min • 1 pt

All are definition of Relationship Marketing (choose the two related statement)

Establishing long term relationship

One time transaction would be enough

Pampering customers to help you support your business

6.

MULTIPLE SELECT QUESTION

1 min • 1 pt

All are definition of marketing : (choose the two related statement)

giving information

purely selling

giving value to the customer

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The objective of marketing is to have loyal customers who patronize the company’s products and/or services because of their consistency, predictability, and reliability.

True

False

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