
Chapter 1 - Relationship Marketing
Authored by MOHD AZMI SALWA
Social Studies, Education
University
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Involves creating, maintaining and enhancing strong relationships with
customers and other stakeholders. Increasingly, marketing is moving away from a focus on individual transactions and towards a focus on building value-laden
relationships and marketing networks.
Word of mouth marketing
Relationship marketing
Customer relationship
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Trust and loyalty go hand in hand, and it is super beneficial for all business. It
will help prevent customers from turning to competitors.
Customer relationship
Prevents negative transition
Reactive
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The company’s employees must be ready to deliver beyond the company’s boundaries on customer demand
Identification with the company
Word-of-mouth marketing
Product Market Expansion
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions.
Delivery and meeting expectations
Understanding customer characteristics
Identification with the company
5.
MULTIPLE SELECT QUESTION
1 min • 1 pt
All are definition of Relationship Marketing (choose the two related statement)
Establishing long term relationship
One time transaction would be enough
Pampering customers to help you support your business
6.
MULTIPLE SELECT QUESTION
1 min • 1 pt
All are definition of marketing : (choose the two related statement)
giving information
purely selling
giving value to the customer
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The objective of marketing is to have loyal customers who patronize the company’s products and/or services because of their consistency, predictability, and reliability.
True
False
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