Why is a manufacturer's sales branch considered part of the wholesaling industry?

because it does the work of a wholesaler

because it is located at the producer's factory

because it is a limited-function wholesaler

What is visual merchandising?

The combination of product, price, placement, and promotion strategies

The use of product displays, labels, and signs to give shoppers information about products

The tangible goods a retailer sells and buys for resale

Decisions about what to include in the mix of products offered for sale

Yuki is setting up a display in the hardware store where he works. What does this activity most likely involve?

Creating a special exhibit of featured products

Stacking cartons of merchandise in a safe location

Sorting nuts and bolts from smallest to largest

Arranging items on shelves at eye level

In a furniture store, a window display shows how colorful lamps and pillows can brighten a room. How could an online retailer best provide this kind of information on its website?

Provide a link to a video showing how to brighten a room with lamps and pillows.

Let shoppers zoom in on images of pillows and view them from different angles.

Set up displays with mannequins holding colorful lamps and pillows

Organize pillows and lamps by color on racks or shelves.

What is the main goal of signs on a store's exterior?

To identify the business at a glance

To use themes that send a clear message

To change displays often enough to keep shoppers' attention

To highlight the most profitable products

Which of the following kinds of products would be the best choice for a display?

Products featured in a producer's ad campaign

To highlight the most profitable products

Products that can be displayed without any props

Products that tend to be unpopular

You have joined a team of employees to help plan a back-to-school event at the store where you work. What step should your team take first?

Choose a special guest to invite.

You work for an electronics store that is preparing for a special event to celebrate the launch of a new game system. You will have demonstration models set up for shoppers to try out games on the system. How can your store use social media to prepare for this event?

By posting messages about the chance to try the new system

By scheduling enough employees to work on the event day

By getting permits required by the city or other local government

A retailer promoting a store event includes the date and time but forgets to give the address. What problem is most likely to result from this unclear communication?

Attendance will be poor because shoppers won't know where to go.

There will not be enough refreshments

Employees will not arrive early enough to be ready for the opening

The tangible goods a retailer sells and buys for resale will be out of stock

Retailers, wholesalers, merchandising 3.1.8&3.1.9

Authored by Patricia Trubee

Business

9th Grade - Professional Development

Used 13+ times

Retailers, wholesalers, merchandising 3.1.8&3.1.9

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MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following activities is a way that retailers help lower the cost of distribution?

combining shipments of products

accepting many forms of payment

making the shopping environment fun

teaching customers about products

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

GetOut Gadgets has developed a line of cases and skins for mobile devices but is having trouble finding stores that will buy and display them. How could a wholesaler best help increase sales of this new product in stores?

by bringing the items to the attention of retailers it serves

by operating efficient warehouses

by using a sophisticated information system

by sending large shipments to a few locations

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which kind of stores offers a wide selection in a few product categories and provides the service of product knowledge?

convenience stores

specialty stores

department stores

Supermarkets

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

GoodFood operates large stores offering groceries, household goods, and personal items. This is an example of which type retailer?

discount store

warehouse club

supermarket

department stores

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A producer makes cute and funny gift items with themes such as golf, football, and sports cars. How could a catalog retailer best help this producer make products available to more consumers with these interests?

by selling them to speciality stores that serve consumers with these interests

by selling them to auction companies that will feature them on their websites

by making them widely available in vending machines

by featuring them in catalogs with products that are selected to appeal to consumers with these interests

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Online retailing has shifted power in distribution channels to ________.

consumers

Wholesalers

retailers

producers

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A wholesaler - especially one that promotes as well as physically distributes products or that has an exclusive agreement- is often called a _______

broker

manufacturer's sales branch

distributor

drop shipper

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Retailers, wholesalers, merchandising 3.1.8&3.1.9

Which of the following activities is a way that retailers help lower the cost of distribution?

GetOut Gadgets has developed a line of cases and skins for mobile devices but is having trouble finding stores that will buy and display them. How could a wholesaler best help increase sales of this new product in stores?

Which kind of stores offers a wide selection in a few product categories and provides the service of product knowledge?

GoodFood operates large stores offering groceries, household goods, and personal items. This is an example of which type retailer?

A producer makes cute and funny gift items with themes such as golf, football, and sports cars. How could a catalog retailer best help this producer make products available to more consumers with these interests?

Online retailing has shifted power in distribution channels to ________.

A wholesaler - especially one that promotes as well as physically distributes products or that has an exclusive agreement- is often called a _______

A wholesaler delivers makeup to supermarkets, sets up the items on racks, and keeps track of inventory. This is an example of a _________

What type of wholesaler provides physical or an online location where buyers and sellers can come together to complete a transaction?

Why is a manufacturer's sales branch considered part of the wholesaling industry?

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