Retailers, wholesalers, merchandising 3.1.8&3.1.9

Which of the following activities is a way that retailers help lower the cost of distribution?

• combining shipments of products
• accepting many forms of payment
• making the shopping environment fun
• teaching customers about products

GetOut Gadgets has developed a line of cases and skins for mobile devices but is having trouble finding stores that will buy and display them. How could a wholesaler best help increase sales of this new product in stores?

• by bringing the items to the attention of retailers it serves
• by operating efficient warehouses
• by using a sophisticated information system
• by sending large shipments to a few locations

Which kind of stores offers a wide selection in a few product categories and provides the service of product knowledge?

• convenience stores
• specialty stores
• department stores
• Supermarkets

GoodFood operates large stores offering groceries, household goods, and personal items. This is an example of which type retailer?

• discount store
• warehouse club
• supermarket
• department stores

A producer makes cute and funny gift items with themes such as golf, football, and sports cars. How could a catalog retailer best help this producer make products available to more consumers with these interests?

• by selling them to speciality stores that serve consumers with these interests
• by selling them to auction companies that will feature them on their websites
• by making them widely available in vending machines
• by featuring them in catalogs with products that are selected to appeal to consumers with these interests

Online retailing has shifted power in distribution channels to ________.

• consumers
• Wholesalers
• retailers
• producers

A wholesaler - especially one that promotes as well as physically distributes products or that has an exclusive agreement- is often called a _______

• broker
• manufacturer's sales branch
• distributor
• drop shipper

A wholesaler delivers makeup to supermarkets, sets up the items on racks, and keeps track of inventory. This is an example of a _________

• drop shipper
• truck jobber
• rack jobber
• manufacturer's sales branch

What type of wholesaler provides physical or an online location where buyers and sellers can come together to complete a transaction?

• warehouse club
• an auction company
• merchant wholesaler
• drop shipper

Why is a manufacturer's sales branch considered part of the wholesaling industry?

• because it does the work of a wholesaler
• because it is located at the producer's factory
• because it is a limited-function wholesaler
• because it is a warehouse club