Buying Motives Classification

The newest iPhone just placed on the market. The must-have device of the year.

• Emotional

• Rational

A much-needed new pair of running shoes. (current shoes are worn-out)

• Emotional

• Rational

A particular brand of a laptop computer with a longer warranty period.

• Emotional

• Rational

Outdoor furniture from a store owned by a friend. (patronage)

• Emotional

• Rational

Headphones offered at a discount due to Black Friday Deals.

• Emotional

• Rational

A fur coat at a store that has a reputation for handling only high-quality products.

• Emotional

• Rational

A certain electronic calculator because it has an electric display and graphic-like screen.

• Emotional

• Rational

A t-shirt from a conveniently located store.

• Emotional

• Rational

Subscribing to a music service so you can stream your favorite music artists.

• Emotional

• Rational

The brand of toothpaste you've used since you were a child.

• Emotional

• Rational