GCSE Marketing Basics

GCSE Marketing Basics

9th - 10th Grade

15 Qs

quiz-placeholder

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GCSE Marketing Basics

GCSE Marketing Basics

Assessment

Quiz

Business

9th - 10th Grade

Practice Problem

Hard

Created by

Katie Argent

Used 140+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a method of Primary Market Research?

Trade publications

Survey

Competitor Website

Internet

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does USP stand for?

Unique Sales Proposition

Unique Selling Point

Unbelievable Sales Promotion

Unique Selling Price

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statement 1: Quantitative market research involves finding out peoples views. attitudes, opinions and beliefs Statement 2: A USP can be created through product differentiation

Statement 1 is true, Statement 2 is true

Statement 1 is true, Statement 2 is false

Statement 1 is false, Statement 2 is true

Statement 1 is false, Statement 2 is false

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which THREE of these are examples of extension strategies?

Change the price

Reduce production costs

Add new features

Advertising

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which TWO of these are methods of Promotion?

Sponsorship

Packaging

Range of Products

Special Offers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these IS one of the elements of the Marketing Mix?

Piece Rate

Packaging

Place

Performance

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product is on sale for £12.00. Due to poor sales the price is dropped by £1.50. Calculate the percentage change in selling price. Is it...

1.5%

10.5%

12.5%

-12.5%

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