IM 2 Promo review

is the type of promotion that allows a business to choose a variety of media in which to present its message-a message that can be repeated several times.

• public relations

• advertising

• publicity

• sales promotion

A promotional _________ is a carefully planned combination of techniques designed to persuade customers to purchase and support a business's products.

• advertisement

• news release

• mix

• piece

Advertising demonstrates the features and benefits of a product or service

• yes

• no

advertisements always identifies the name of the business or individual that paid for it

• yes

• no

shorts life of an advertisement

• magazine

• TV

• Radio

• newspaper

People in all counties have the same basic wants and needs.

• yes

• no

Traditionally, companies have relied on advertising to create a brand image.

• yes

• no

Product packaging and design rarely impact product sales; it is the product itself that counts.

• yes

• no

Who are consumers products targeted towards

• end users

• manufactures

• retailers

• wholesalers

It is usually easier to have a global world price for consumer products than to price according to local markets.

• yes

• no