End of chapter quiz.

The marketing budget is used to :

• Pay for advertising & promotions .

• Pay the marketing staff.

• Buy stationary for the marketing department .

• Buy goods that will be resold to customers.

Samuel increases his order from 2,000 to 5,000 pairs of socks and gets an extra discount. This means he has benefited from :

• Bulk discount

• Special discount

• Trade discount

• Cash discount

You work in customer service and receive a complaint from a customer who says the price he was charged is more than stated in his price list. When you check, you find the price list was updated recently and the new price has been applied. The best thing to do is :

• Tell the customer he is wrong.

• Immediately offer the customer an extra discount

• Tell the customer to return the goods.

• Apologize and explain that his price list is unfortunately, out of date.

An example of a promotional activity is :

i. Liaising with customers .

ii. Upholding a mailing list .

iii. Holding a discount sale.

iv. Having a stand at a trade exhibition.

• i and ii only

• i and iii only

• ii and iii only

• iii and iv only

Sales may liaise with operations about :

• The price that customers are charged about goods.

• Proposed delivery dates

• Advertising materials

• The content on a website

Snips hairdressing salon buys shampoos and conditioners from an industry supplier and is rewarded with a 10 per cent discount. This is an example of :

• Cash discount

• Budgeting

• Trade discount

• Special discount

The functions of the sales office includes :

• Promoting goods and services

• monitoring of stock

• expediting payment to customers

• making inquiries

The sub-total on the invoice for sport shoes is $6,000.00. if 12 per cent VAT is charged, what is the final cost ?

• $720

• $5280

• $8750

• $6720

The quotation states that 'a discount of 2.5 per cent is available on accounts paid within one month of date of invoice'. This is a ;

• Cash discount

• Trade discount

• Commission

• Special discount

An Attempt to arouse consumer interest is related to :

• Sales

• Sharing information

• Marketing

• Purchasing