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Market Identification

Authored by Jennette Reece

Business

10th - 11th Grade

Used 25+ times

Market Identification
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

market

market segment

resource

target group

Answer explanation

Anyone willing and able to buy product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To buy a product, customers in a market must first

locate the product in a store

learn the product's features

make sure the product is on sale

be willing to buy the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market can be described as the

sample of the market

group of customers the business seeks to attract

direction the market is headed

way a business draws its customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When examining a market, marketers primarily notice its:

records.

leaders.

categories

merchants.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in ______ marketing

mass

risky

target

industrial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The same person can be included in more than one

religion.

income level.

generation.

target market.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When using mass marketing, marketers seek to appeal to the ____market

entire

local

loyal

teen

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