Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market

• market segment

• resource

• target group

Answer explanation

Anyone willing and able to buy product

To buy a product, customers in a market must first

• locate the product in a store

• learn the product's features

• make sure the product is on sale

• be willing to buy the product

A target market can be described as the

• sample of the market

• group of customers the business seeks to attract

• direction the market is headed

• way a business draws its customers

When examining a market, marketers primarily notice its:

• records.

• leaders.

• categories

• merchants.

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in ______ marketing

• mass

• risky

• target

• industrial

The same person can be included in more than one

• religion.

• income level.

• generation.

• target market.

When using mass marketing, marketers seek to appeal to the ____market

• entire

• local

• loyal

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using:

• mass production

• market segmentation.

• mass marketing

• demographic segmentation.

When total market is divided, one of its group is called a market

• share.

• slice.

• segment.

• subdivision.

Market segmentation is about dividing the market into ___ groups

• specific

• identical

• general

• age