Sales I - 2.06 Identify a Company's Brand Promise

All the combined impressions and experiences associated with a particular company, good, or service.

• Brand

• Logo

• Slogan

• Brand Promise

A distinctive symbol, design, or group of letters.

• Brand

• Logo

• Slogan

• Brand Promise

A phrase that is easy to remember.

• Brand

• Logo

• Slogan

• Brand Promise

The ongoing decision-making process about the use of brands.

• Branding

• Logo

• Slogan

• Brand Promise

Any interaction between a business and a customer or a potential customer.

• Branding

• Touch Point

• Slogan

• Brand Promise

Slogan or Logo?

• Slogan

• Logo

Slogan or Logo?

• Slogan

• Logo

Slogan or Logo?

• Slogan

• Logo

Slogan or Logo?

• Slogan

• Logo

A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations.

• Brand

• Logo

• Slogan

• Brand Promise