Marketing Revision (N5 Business Management)

How do sales perform during the growth stage of the product life cycle?

• Sales are at their peak

• Sales rise

• Sales begin to fall

At which stage of the product life cycle does the testing of prototypes occur?

• Introduction

• Decline

• Development

Which characteristic describes the introduction stage of the product life cycle?

• When sales are at their peak

• When the product is not available on the market yet

• When the product is launched on the market

Which characteristic describes the maturity stage of the product life cycle?

• When sales are at their peak

• When sales begin to fall

• When sales begin to rise

Which characteristic describes the decline stage of the product life cycle?

• When sales begin to fall

• When the product is not available on the market yet

• When the product is launched on the market

Which of these is an advantage of branding?

• Low price

• Competitive pricing

• Premium pricing

Which of the following is needed to build and maintain a brand?

• Labour

• Advertising

• Low price

Which of the following is an example of field research?

• Newspaper articles

• Observation

• Government reports

Which method of market research is most expensive to undertake?

• Telephone interview

• Postal survey

• Face-to-face interview

Which of the following is a disadvantage of desk research?

• May be out of date

• Expensive to collect

• Time consuming