Is a set of controllable and connected variables that a company gather to satisfy a customer better than competitor.
4ms of production and business model

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Other
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12th Grade
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Medium
Nicygirl Cajilla
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product
Place
Brand Name
Marketing Mix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refers to any good or services that are produced to meet the customers wants, taste and preferences.
Product
Place
Price
Branding
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Represents the location where the buyer and seller exchange of goods or services, it is also called as the distribution channel.
Packaging
People
Brand Name
Place
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a value of money in exchange for the product or services.
Price
Brand Name
Branding
Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refers the complete set of activities, which communicate the product, brand or services to the user.
Positioning
Promotion
People
Packaging
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refer to the most important elements in marketing mix strategy.
Price
Branding
People
Packaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness
Price
Brand Name
Marketing Mix
Positioning
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