4ms of production and business model

Is a set of controllable and connected variables that a company gather to satisfy a customer better than competitor.

• Product

• Place

• Brand Name

• Marketing Mix

Refers to any good or services that are produced to meet the customers wants, taste and preferences.

• Product

• Place

• Price

• Branding

Represents the location where the buyer and seller exchange of goods or services, it is also called as the distribution channel.

• Packaging

• People

• Brand Name

• Place

It is a value of money in exchange for the product or services.

• Price

• Brand Name

• Branding

• Promotion

Refers the complete set of activities, which communicate the product, brand or services to the user.

• Positioning

• Promotion

• People

• Packaging

Refer to the most important elements in marketing mix strategy.

• Price

• Branding

• People

• Packaging

Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness

• Price

• Brand Name

• Marketing Mix

• Positioning

Refers to the outside appearance of a product and how it is presented to the customers.

• Packaging

• Promotion

• People

• Place

It is a name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.

• Price

• Promotion

• Brand Name

• Marketing Mix

Refers to a powerful and sustainable high-level marketing strategy used to create or influence a brand.

• Promotion

• Branding

• Product

• People