From Banners to Programmatic

Select the correct process or route of advertising ad in the ad network

• 1.Adverst Designer 2. Brand advertiser 3. Publisher 4. Website

• 1. Brand advertiser 2. Advert Designer 3. Publisher 4. Website

• 1. Publisher 2. Brand advertiser 3 Advert Designer 4. Website

What's the order on how Google display network is allowing to reach more audience?

• 1 .Tracks how consumers behave in the google search engine. Promotes your business with images and videos, and give the opportunity to reach more audience

• Google display network uses relevant keyterms/ keywords realting to the product and service in the search network list. The keyword list is started running in the google display network

• Uses as a means of communicating to people

• the network consists of websites, including networks of smartphone apps, videos, blogs, images and other online destinations that show AdWords ad in those websites

• Promotes social media advertisements to consumers

Explain what is real time bidding?

What are the two platforms where Real-time bidding can be placed?

Demand-side platform is - choose the correct statements

• a system for advertisers to purchase and manage ad inventories from multiple ad sources through a single interface

• an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (ad space) on their websites and mobile apps in an automated and efficient way.

• Uses a software used by advertisers to buy mobile, search and video ads from a list of publishers list of advertising inventory.Its an independent network, the network buys impression on google publishers only

• They own the purchase media directly from publishers and communicate with the SSP

• the platform gives the advertisers all the information the require buying or purchasing advertising space from the publisher.

Supply side Platform

• They do not communicate with DSP and gie the details of the impressions

• an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (ad space) on their websites and mobile apps in an automated in an efficient way.

• allows publisher to list inventory on the ad exchange, and they communicate with DSPs about the details of an impression.

• SSP do not use any application to manage the ad inventory in automatically

• The platform serves, publishers to display, video, native ads on their websites apps

Select the platform correct plaforms used by for SSP (publishers ) and DSP (advertisers)

• 1.DSP- Adwords, double Click manager

  2.SSP - Adexchange, google adesence

• 1.SSP- Adwords, double Click manager

  2.DSP - Adexchange, google adesence

• 1.DSP- Adwords, Video 360

  2.SSP - Adexchange, google adesence

The ad displayed in Mihaaru, is it a Google advertised or a general ad published from the website

• It is a Google advertised ad

• It is not a Google advertised ad

In the Daily mail website, the advertisement of Dhiraagu, is it a Google ad or a general ad?

• It is a Google ad

• It is not a Google ad

What are the different ways in which adverts can be placed?