Sociocultural approach

an individual is affected by being part of a group

the individual can also affect behaviour in the group

both

conformity

informational social influence

Our behavior as humans is influenced by animals

We have both an individual and social identity that influence our behavior

One can learn/take on certain behaviors through interaction with & observation of others

Categorization

Identification

Adoption

Comparison

Social categorization is sufficient for discrimination against out-group in favor of in-group to occur.

Social comparison is sufficient for discrimination against out-group in favor of in-group to occur.

Social Identification is sufficient for discrimination against out-group in favor of in-group to occur.

Majority of Ss took maximum difference strategy

Majority of Ss took minimum difference strategy

The effect of social identity (in-group/out-group) on conformity

The effect of social identity (in-group/out-group) on discrimination

The effect of social identity (in-group/out-group) on social comparison

Majority of Ss conformed at least once with out-group confederates

Majority of Ss conformed at least once with in-group confederates

The difference was not significant

Conformity is more influenced by one’s in-groups vs out-groups

Social categorization is sufficient for discrimination against out-group in favor of in-group to occur.

humans don’t need to experience things personally to learn them

we can learn through observational learning from models

both