Reading Check Chapter 9 (Public Relations)

According to the book and Stoldt et al. (2012), public relations are designed to do all of the following except?

• Foster desirable relationships with key publics

• Evaluate relationships with key publics

• Develop a community-oriented approach to marketing

• Identify key publics

Explain the difference between one-way and two-way models of public relations.

Asymmetrical communication models are examples of one-way models for public relations

• True

• False

Which of the following is not identified as a category of publics by the book and Smith (2005)?

• Customers

• Limiters

• Producers

• Creators

• Enablers

Define corporate social responsibility (CSR).

Which of the following is not a possible tactic of the public information model?

• Press Conferences

• News Releases

• Televised Fan Dialogues

• Social Media Posts

Which of the following is not an example of a tactic an investor relations professional may utilize?

• Coordinate interactive communications with investors

• Produce annual reports

• Disseminate valuations to consumers

• Plan shareholder meetings

Why are employee relations important to a sport organization?