
Reading Check Chapter 9 (Public Relations)
Authored by Max Klein
Education, Specialty, Professional Development
University
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8 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the book and Stoldt et al. (2012), public relations are designed to do all of the following except?
Foster desirable relationships with key publics
Evaluate relationships with key publics
Develop a community-oriented approach to marketing
Identify key publics
2.
OPEN ENDED QUESTION
5 mins • Ungraded
Explain the difference between one-way and two-way models of public relations.
Evaluate responses using AI:
OFF
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Asymmetrical communication models are examples of one-way models for public relations
True
False
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is not identified as a category of publics by the book and Smith (2005)?
Customers
Limiters
Producers
Creators
Enablers
5.
OPEN ENDED QUESTION
3 mins • Ungraded
Define corporate social responsibility (CSR).
Evaluate responses using AI:
OFF
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is not a possible tactic of the public information model?
Press Conferences
News Releases
Televised Fan Dialogues
Social Media Posts
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is not an example of a tactic an investor relations professional may utilize?
Coordinate interactive communications with investors
Produce annual reports
Disseminate valuations to consumers
Plan shareholder meetings
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