PBMF Ch. 12 (From Textbook)

Promotion that focuses on a company rather than its products is called _.

• electronic promotion

• institutional promotion

• company advertising

• industry promotion

___ Uses logic to change a belief or to get people to take a certain action.

• Arguing

• Discussing

• Rationalizing

• Persuasion

The coordination of marketing communications to achieve a specific goal is called a ___.

• marketing plan

• business plan

• promotional campaign

• sales report

A ___ is a combination of elements used in a promotional campaign

• promotional mix

• marketing plan

• business plan

• sales report

Applying communication skills that promote goodwill between a business and the public is called __.

• marketing

• management

• public relations

• distribution

___ is a promotion strategy that uses digital elements to communicate and interact with customers

• visual merchandising

• participatory marketing

• promotional design

• store display

The ___ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.

• headline

• copy

• graphics

• signature

Print that appears in everyday life is __ print.

• typography

• electronic

• transti

• environmental

___ are created to track and evaluate promotion activities.

• laws

• metrics

• budgets

• professional organizations

A ____ is a picture, design, or graphic image that represents a brand.

• brand name

• logo

• tagline

• hook