Budget 2016: George Osborne's Speech (Introduction)

A (a)   is a talk or public address presented to an audience.

Methods used to influence others.

• persuasive techniques

• logical appeals

• ethical appeals

• emotional appeals

The specific people to whom an argument is addressed is called the (a)   .

Intended to arouse strong feelings in an audience, such as pity or fear.

• persuasive techniques

• logical appeals

• ethical appeals

• emotional appeals

Invoke shared values and principles. They call upon the audience’s sense of right and wrong.

• persuasive techniques

• logical appeals

• ethical appeals

• emotional appeals

Arguments that use facts and evidence to support a position, appealing to an audience’s reasoning or intellect.

• persuasive techniques

• logical appeals

• ethical appeals

• emotional appeals

(a)   reasoning is a method of argument in which a writer presents evidence about an issue or problem and then draws a conclusion from the evidence.

Logical (a)   are errors in logic or reasoning.

a tax or fine imposed on a person or business

• incentive

• levy

• implementation

• compulsory

obligatory; required

• incentive

• levy

• implementation

• compulsory