Strategic & Tactical Marketing

Tactical Marketing gives emphasis on the external environment to develop strategies to respond to the environmental forces that confront the company.

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PESTEL and STEEPLED Analysis are marketing strategic tool use in analyzing the external environment of the business.

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Strategic plan is a general plan and Tactical plan is a more specific action plan.

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Strategic marketing covers marketing mix as its major factor.

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Tactical marketing desired output can be seen after a minimum of (3) three to (5) five years.

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ADTC means Average Daily Total Customer

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Specific plans means straight to the point, clear and concise.

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Time-bound in planning means a definite beginning and a definite end.

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A significant increase in TC and purchasing power is a good indicator that the action plan is working on its intended purpose. This states the the plan is measurable.

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Strategic and Tactical plan can be done at the same time since both focus on growth.

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