Branding

Choose all correct sentences related to brand.

• Brands always have the same name as the companies.

• Marketers should not only create brands but also strengthen brands' power.

• Brands are used in business, marketing, and advertising for recognition.

• It is a name given to a product (products) so that they can be easily recognized.

Choose the definition of branding

• It is the system of employing a current brand name to enter a different product class

• the act of giving a company a particular design or symbol to advertise its products or services

• It is the process of estimating the total financial value of a brand.

• using online branding surveys to determine brand power

Choose all aspects of branding

• brand vision

• brand character

• brand recall

• brand promise

A strategy of the brand aimed to create a unique impression in the minds of the customers and at the marketplace is called ...

• brand enlargement

• brand stretching

• brand positioning

• differentiation

A positioning map shows

• where existing products and services are positioned in the market so that the firm can decide where they would like to place (position) their product

• what brand is less or more powerful and thus can damage the core brand

• the set of actions, or tactics, that a company uses to promote its brand or product in the market

• all of the above

What is brand stretching?

• when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name

• the tendency of customers to keep buying the same BRAND of a particular product instead of trying other brands

• a marketing partnership between at least two different brands of goods or services

• a situation in which someone changes from buying one brand of a product to buying a different brand

What branding strategy is this?

Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end footwear line called Yeezy.

• personal branding

• corporate branding

• umbrella branding

• co-branding

What branding strategy is this?

The practice of creating a brand around a person rather than a business entity.

• personal branding

• product branding

• service branding

• employer branding

What branding strategy is this?

IKEA is not just a furniture store but cafés, children play centers, augmented reality apps for smartphones for virtual design a room with their furniture.

• corporate branding

• service branding

• purposeful branding

• umbrella branding

What branding strategy is this?

Monster Energy drinks have distinct packaging and logos that make it easily distinguishable from Red Bull energy drinks.

• personal branding

• service branding

• product branding

• co-branding