quizizz 4.1.1/4.1.2 promotion basics pbmf

Which of the following is a type of advertising?

• Mailing coupons to customers' homes

• Creating commercials for television

• Visiting a potential customer

• Sponsoring a local charity event

Nikki sent flyers in the mail to all houses within the city limits promoting her computer repair services. What type of promotion is this an example of?

• Direct marketing

• Public relations

• Indirect marketing

• Merchandising

An oil drilling company made an error in their work that led to unfortunate environmental damage. Because of this, they are receiving some significant criticism from the media and consumers. What would be a fitting response on their part?

• Seek to increase publicity of the event as much as possible to increase public awareness of their company

• Lower prices in an effort to attract customers and make them forget about their previous mistake

• Purchase more commercials through major media outlets, offering rewards to frequent customers

• Put extra time and resources into community and environmental projects in order to improve their public relations

A relatively new clothing company has decided to invest significant amounts of money to sponsor an athletics team. They will be allowed to place their logo on all team apparel. What approach to advertising have they focused on?

• Provide information

• Sales offers

• Brand awareness

• Customer frequency

What type of promotion takes place at trade shows?

• sponsorship

• advertising

• personal selling

• merchandising

Any attention towards a business from the public media counts as which of the following?

• publicity

• public relations

• advertising

• sponsorship

Which of the following is something that companies are likely to engage in with famous, well-publicized sports teams?

• Direct marketing

• Sponsorship

• Merchandising

• Customer frequency programs

An electronics store runs very effective advertising to draw potential customers to their store. However, for the number of people who come to the store, the volume of sales is very low. What might be an area that the electronics store should seek to improve in order to convince more visitors to make purchases?

• Direct marketing

• Sponsorship

• Publicity

• Merchandising

If the most likely reason customers will purchase a company's product is its many useful attributes, what advertising focus would likely be most effective?

• Providing information

• Brand awareness

• Customer frequency

• Public relations

A supermarket runs an advertisement promoting a special offer of a $50 gift card to a local restaurant for all of their customers who purchase at least $75 a week from them for four weeks in a row. What is the focus of this type of promotion?

• Publicity

• Brand awareness

• Customer frequency

• Public relations