Service Design Innovation

Design Thinking is:

• Thinking about design

• Designing ways in which people think

• Asking users to solve problems

• Defining, framing and solving problems from users' perspectives

What are the steps of Design Thinking Process?

• Understand > Draw > Ideate > Create > Test

• Empathise > Define > Ideate > Prototype > Test

• Empathise > Design > Implement > Produce > Test

• Understand > Define > Ideate > Produce > Try

Design Thinking is a Linear Process. True or False?

• True

• False

Innovation is defined as:

• the commercialization of a new product or process.

• the invention of a new product or process.

• a new product or process idea.

• the implementation of a new production method.

Process innovation refers to:

• the development of a new service.

• the development of a new product.

• the implementation of a new or improved production method.

• the development of new products or services.

Innovation can help to provide a temporary competitive advantage when:

• barriers to entry are high.

• barriers to imitation are low and intellectual property rights are difficult to enforce.

• there are few other competitors.

• barriers to entry are low.

Following establishment of a dominant design in the product life cycle, what would you expect to happen?

• Emphasis on product innovation rather than process innovation.

• b) Emphasis on process innovation rather than product innovation.

• Competition to increase as new firms enter the industry.

• Competition to decrease as more firms exit than enter the industry.

Established firms relative to new firms are better at:

• all types of innovation.

• innovation which is competence-enhancing.

• innovation which is competence-destroying.

• Innovation which is disruptive.

A school is redesigning its website. Current students are the main users of the website. Which one of the below elements should definitely be on the website?

• School rules and regulations

• Information on faculty members

• Information about courses

• Alumni details

Aravind Eye Care System (AECS), an Indian eye care provider for millions of low income people has been using design thinking in its approach since a long time. Which of the below statements are examples of design thinking at AECS?

• AECS provides buses from remote locations to the AEC centre to provide transportation to its users, the poor people as they can't afford these.

• AECS has developed a manufacturing facility which enables providing lenses at a fraction of cost than the market price

• AECS has been using telemedicine trucks to enable expert advice of doctors at hospital.

• All of the above.