
BM 3.01 Quiz #1
Authored by Kimberly Monroe
Business
10th - 12th Grade
Used 10+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Our economy has shifted from a service economy to a(n) __________ economy.
experience
manufacturing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A main goal of customer experience management is creating
innovative technology
word-of-mouth promotion
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The main difference between customer relationship management and customer experience management is that CRM focuses on
the business itself
customers
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Having clear customer relationship management goals before putting a program into place helps businesses to avoid
purchasing irrelevant technology.
having unsatisfied customers.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following types of information does a company need customer input to obtain:
Dates of store visits
Suggestions for new products
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a common customer relationship management practice:
Training employees
Creating a marketing budget
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Customer relationship management can help a business to identify its
financial strengths and weaknesses.
most valuable customers.
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