E II OBJ 5.06 Vocab

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• Any paid form of non-personal presentation of ideas, images, goods, or services

• A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

• A group of consumers who are the most likely prospects for a good, service, image, or idea

• Channels of communication used by businesses for delivering promotional messages to target groups of consumers

Promotion

• A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

• A group of consumers who are the most likely prospects for a good, service, image, or idea

• Channels of communication used by businesses for delivering promotional messages to target groups of consumers

• Individuals wearing or holding signs to advertise a business or product

Target audience

• A group of consumers who are the most likely prospects for a good, service, image, or idea

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• Promotional messages that appear in a separate browser window

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

Advertising media

• Channels of communication used by businesses for delivering promotional messages to target groups of consumers

• Promotional media that are delivered to consumers when they are away from home

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Promotional messages that appear in a separate browser window

Broadcast media

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• Promotional media that are delivered to consumers when they are away from home

• Individuals wearing or holding signs to advertise a business or product

• A group of consumers who are the most likely prospects for a good, service, image, or idea

Human directionals

• A group of consumers who are the most likely prospects for a good, service, image, or idea

• Channels of communication used by businesses for delivering promotional messages to target groups of consumers

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Individuals wearing or holding signs to advertise a business or product

Out-of-home media

• Promotional media that are delivered to consumers when they are away from home

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• A group of consumers who are the most likely prospects for a good, service, image, or idea

Pop-up ads

• Promotional messages that appear in a separate browser window

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• A group of consumers who are the most likely prospects for a good, service, image, or idea

Printed direct mail

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Promotional media that are delivered to consumers when they are away from home

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• Channels of communication used by businesses for delivering promotional messages to target groups of consumers

Specialty media

• A type of other media that features a business’s logo, is useful, and is given away freely

• Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service

• Individuals wearing or holding signs to advertise a business or product

• Promotional media including radio and television that may be transmitted through the air, cable, or Internet