MARKETING CH 2

True or False: A company taking ethical stances and employing ethical procedures does not automatically equate to those outside of the organization trusting those efforts.

• true
• false

According to this organization, it “strives to be the most relevant force and voice shaping marketing around the world.”

• American Marketing Association
• Federal Trade Commission
• Better Business Bureau
• Association of National Advertisers

Companies that keep ________ ________ central to their decisions will be positioned to retain the business of those whose needs are met by the offered products and services.

• Customer trust
• Leadership’s role
• Employee satisfaction
• Social responsibility

Photos, testimonials, and reviews are examples of ________ ________.

• User-generated content
• Social responsibility
• Employee representation
• Customer surveys

True or False: Consumer privacy is an issue when it comes to both artificial intelligence and data collection.

• true
• false

True or False: Employees should be informed of safety precautions and procedures that are pertinent to their jobs and work environments and should be compensated fairly for their rendered work.

• true
• false

True or False: Marketers should keep in mind how the public generally and potential and current customers specifically see a company’s marketing efforts relative to ethics.

• true
• false

True or False: Praising an employee’s positive fulfillment of ethical expectations is discouraged since ethical behaviors are private issues.

• false
• true

Which of the following is not a practice of ethical leaders, according to “Leadership and Ethics Go Hand in Hand,” from Ethics Sage?

• Take personal responsibility when another employee acts unethically
• Do not blame others when things go wrong
• Talk about the importance of workplace integrity and doing the right thing
• Keep their promises and commitments

Which organization puts forward this overview of its activities? “We conduct investigations, sue companies and people that violate the law, develop rules to ensure a vibrant marketplace, and educate consumers and businesses about their rights and responsibilities.”

• Federal Trade Commission
• American Marketing Association
• Better Business Bureau
• Association of National Advertisers