Chapter 6

Which of the following is a part of consumer behavior?

• how a competitor prices its products

• the design of a marketing research study

• factors that influence how people purchase and use products and services

• factors that influence how people purchase and use products and services

A final consumer might purchase a product for all of the following reasons except

• for personal use

• at the request of family members

• to use for a hobby or personal interest

• for use in a part-time business

The first (bottom) level in the hierarchy of needs is

• security

• esteem

• social

• physiological

Gaining respect and recognition from others satisfies

• security needs

• esteem needs

• self-actualization needs

• all of the above

Reasons to purchase based on feelings, beliefs, or attitudes are

• hedonic motives

• rational motives

• patronage motives

• ethical motives

If you shop in the same store time after time, your motivation for choosing the business is

• hedonic

• rational

• patronage

• repetitive

An important part in the first step of the consumer decision-making process is

• An important part in the first step of the consumer decision-making process is

• determining if you have adequate information to make a decision

• determining the strength of the need and the urgency to satisfy the need

• realizing whether a product provides a solution to a problem

Consumers evaluate their satisfaction with a product

• just before they purchase the product

• when they compare alternative products

• when the need is recognized

• after they purchase the product

The history, beliefs, customs, and traditions of a group that are passed on from generation to generation is the group’s

• Personality Characteristics

• Culture

• Social Class

• Reference Group

Your reference group has an important influence on

• the money you have available for purchases

• where you live

• much of your behavior and image

• all of the above