
Chapter 6
Authored by Benjamin Dusek
Business
9th - 12th Grade
Used 5+ times

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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a part of consumer behavior?
how a competitor prices its products
the design of a marketing research study
factors that influence how people purchase and use products and services
factors that influence how people purchase and use products and services
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
A final consumer might purchase a product for all of the following reasons except
for personal use
at the request of family members
to use for a hobby or personal interest
for use in a part-time business
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The first (bottom) level in the hierarchy of needs is
security
esteem
social
physiological
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Gaining respect and recognition from others satisfies
security needs
esteem needs
self-actualization needs
all of the above
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Reasons to purchase based on feelings, beliefs, or attitudes are
hedonic motives
rational motives
patronage motives
ethical motives
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
If you shop in the same store time after time, your motivation for choosing the business is
hedonic
rational
patronage
repetitive
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
An important part in the first step of the consumer decision-making process is
An important part in the first step of the consumer decision-making process is
determining if you have adequate information to make a decision
determining the strength of the need and the urgency to satisfy the need
realizing whether a product provides a solution to a problem
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