Marketing

Marketing involves a variety of efforts by

• hospitality and tourism businesses

• hospitality tours

• students and teachers

• executives

The key to effective marketing is:

• find the right tool, method or feature that makes you happy

• find the right tool, method or feature that will influence guest decisions

• find the right tool, method or feature that will influence your happiness

• find the right tool, method or feature tthat will influence your pocket

Marketing encompasses every piece of information the business produces about itself for the purpose of gaining more guest business

• True

• False

Many people confuse marketing with advertising, or vice versa.

• TRUE

• FALSE

Marketing is a beginning to end process, nothing esle!

• TRUE

• FALSE

Marketing involves:

• development, branding, designing products, research, planning media campaigns and promotions and building the business

• branding, research, planning, and promotions

• promotions and planning

• branding and selling

Typically advertising focuses on a single product or service promoting the reasons the guests should choose a product.

• TRUE

• FALSE

A marketing activity includes market research

• TRUE

• FALSE

A marketing activity includes public relations

• TRUE

• FALSE

A marketing activity includes effectiveness of advertising campaigns and promotions

• TRUE

• FALSE