SWOT Analysis

Conducting a SWOT analysis is the first step in which process?

• Risk management

• Strategic planning

• Business organization

• Fundraising

A good reputation among current clients is a (n)

• strength

• weakness

• opportunity

• threat

New competition moving into your area is a(n)

• strength.

• weakness

• opportunity.

• threat

A new customer moving into the area is a(n)

• strength

• weakness

• opportunity

• threat

A lack of equipment or technology is primarily a(n)

• strength.

• weakness.

• opportunity.

• threat.

Which of the following is a benefit of conducting a SWOT analysis:

• Weaknesses will diminish for your business.

• It completes the task of strategic planning.

• It provides a filter for a great deal of information

• Your business will make more money.

The most crucial part of the SWOT analysis method involves

• the number of strengths you identify.

• where you get your information

• what time of year you conduct the analysis

• your goal for the analysis

SWOT analysis is especially helpful when

• your business is young.

• your business is old.

• you have a limited amount of time.

• you have an unlimited amount of time.

What is the first step in the SWOT analysis process?

• Filling in the SWOT matrix

• Determining goals and objectives

• Conducting interviews

• Investigating weaknesses

What type of SWOT interview work best?

• One-on-one

• small group

• Large group

• Telephone