E-Trip Lessons 6-10

A target consumer is:

• Who you will pitch to

• A potential investor

• Someone likely to purchase your product or service

• A consumer agency

Something that sets your business apart from competitors is called a:

• Differentiator

• Distinguisher

• Delineator

• Dissector

The most convincing elevator pitches do NOT

• Sound enthusiastic

• Set your business apart

• Last a very short time

• Describe how you will copy existing successful competitors

True or False: An entrepreneur should rehearse her elevator pitch.

• True

• False

About how long is a true elevator pitch?

• 5 seconds

• 30 seconds

• 15 minutes

• 45 minutes

What is a call to action?

• Emergency call

• Call to a small business foundation

• Appeal for funding

• Proposed next step that requires the listener to respond

True or False: According to the reading, investors care about your love for your business.

• True

• False

Which of the following is NOT included in an elevator pitch:

• Your product or concept

• Target market

• Differentiators

• Detailed financials

When delivering your pitch, you should sound:

• Unemotional

• Practiced but natural

• Rehearsed as though you memorized it

• Robotic

True or False: It's called an "elevator pitch" because it is meant to elevate your chances of getting funding.

• True

• False