SCIA PRICING

Prerecorded lectures on Pricing

• I have watched Pricing 1 only

• I have watched Pricing 1 & 2

• I have watched Pricing 1, 2 and 3

• I have not watched any

Kahoot challenges (self-study)

• I have done Kahoot Challenge 1 only on pricing

• I have done Kahoot Challenges 1 & 2 on pricing

• I have not done any Kahoot Challenge on pricing

SCIA Pricing Homework -answers posted on jamboard

• I have done and posted answers to Q. 1-3

• I have done and posted answers to Q. 4-6

• I have done and posted answers to Q. 7-9

• I have done and posted answers to Q. 1-9

• I have not done or posted any answer

Question 1: In the education sector, price equates with tuition fees.

a)But, what other types of fees are there?

b)What are the other sources of revenue for a private K-12 school like SCIA?

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Q. 2 Along this continuum, a) where are these four competitors and SCIA operating in?

b)Regarding the newcomer, Invictus, where does it intend to operate in?

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Q. 2 c)What are the product costs/costs of operating a K-12 school like SCIA?

d)Do you think the five genuine international schools mentioned in Question 1 have similar operating costs? If yes, why? If not, why not?

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Q.3.a) In the case of SCIA and the other four schools, who is the customer?

b)In the V= B/P equation,

what are the benefits (functional,emotional, aspirational) ?

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Q. 3 c) How does a newcomer like SCIA boost the customer’s perception of value, against such well-established competitors?

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Q.4- a) Based on your research, what is the “price ceiling” for a school such as SCIA? Justify.

b) No sufficient demand above the Price Ceiling. What is the Price Ceiling for the top international K-12 schools in Phnom Penh? Justify.

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Q. 5 a) Along the pricing continuum, which competitors’ strategies and pricing should SCIA take most into consideration? Why?

b) In your opinion, in their target market segment, what is the nature of the market (price sensitive or not?)? Why? Why not?

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