Chapter 2 Part 1

In a SWOT analysis, the O stands for *

• Options

• Other

• Opportunity

• Outcomes

Looking at the state of the economy and our competitors is an analysis of internal company strengths and weaknesses. *

• True

• False

Objectives need to be all the following except... *

• Authentic

• Specific

• Realistic

• Single-minded

'People spend several hours a day on their phones' is a ________ for App makers *

• Opportunity

• Weakness

• Strength

• Threat

'Consumer preferences could shift from coffee to other beverages' is seen as a ________ factor for Starbucks *

• Opportunity

• Weakness

• Strength

• Threat

'People magazine is losing U.S. subscribers' is a ________ for People *

• Opportunity

• Weakness

• Strength

• Threat

Which of the following SWOT elements are internal factors for a business? *

• Strengths and Opportunities

• Opportunities and Threats

• Weaknesses and Threats

• Strengths and Weaknesses

Which of the following is considered as a Social Factor? *

• Environmental Laws

• Consumer Demographics

• Research & Development Levels

• Interest Rates

Internal characteristics that place the business at a disadvantage relative to others is called a *

• Threat

• Weakness

• Strength

• Opportunity

All of the following are part of the marketing plan except... *

• Implementation

• Evaluation and Control

• Executive Summary

• Cultural Responsiveness