Entrepreneurship Marketing research

The process or technique of promoting, selling, and distributing a product or service.

• Customer needs

• Profits

• Marketing

What is not included in Marketing concepts?

• Customer Needs

• Company Goals

• Profit

• Market Segmentation

Study the unique needs and wants of people in a different locations.

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

the lifestyle analysis of customer values, attitudes, and preferences, assists marketers, in predicting influences and purchasing priorities.

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

housing, age, education, ethnicity, occupation, marital status, and other characteristics

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

a report portraying details about typical customers.

• Market Research

• Surveys

• Observation

• Customer Profile

The process of gathering qualitative and quantitative data about consumers' preferences.

• Behavioral Segmentation

• Market research

• Customer profile

What are the four P's in the Marketing Mix?

• Probability, Position, Patience, Prominent

• Price, Place, Promotion, Product

• People, Payment, Possibility, Pattern

Is a tangible item that is produced and sold to consumers

• Economics

• Profit

• Services

• Good

is the science of how individuals, businesses, and governments make decisions about satisfying unlimited wants with limited resources.

• Profit

• Service

• Economics

• Good