
Unit 3.2 Market research
Authored by grayce lim
Business
10th - 12th Grade
Used 7+ times

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27 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step for a new business?
To attract repeat purchases
To attract trial purchases
To attract advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
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