quizizz 4.3.1/4.3.2 What is advertising?

What media format reaches more people than television during the hours of the workday?

• Radio

• Newspapers

• Magazines

• Skywriting

Which of the following is an advantage of print publication as an advertising medium?

• Is very expensive

• Large volumes of viewers

• Easy to focus on a target audience

• Disappears from view in a matter of seconds

Jeremy doesn't have a lot of money to spend on advertising, but he knows his target audience are local outdoor enthusiasts. Which type of media format should Jeremy use to advertise?

• Billboards on busy streets

• National television commercials

• Plane banners

• Local newspapers

Which of the following is an example of product advertising?

• Our company's track record speaks for itself."

• "This mattress is made with state-of-the-art technology that gives you the most comfortable night's sleep you will ever have."

• "Nobody gives back to the community more than we do - because we care."

• "You will never meet anyone who purchased from us who is not fully satisfied."

What media format provides ads that do not disappear from sight or hearing within a matter of moments?

• Loudspeaker announcements

• Radio

• Television

• Print publications

Which of the following allows for response tracking most easily?

• Radio advertising

• .Internet advertising

• Television advertising

• Signage

What advertising format did Isaac use if consumers will see his advertisement anytime that they look online for the phrase "tree cutting"?

• Paid search engine results

• Web banners

• Broadcast emails

• Search engine optimization (SEO)

Which of the following is an example of institutional advertising?

• "Compared to competing brands, this model has an average of 15% more power."

• "This will be the best hand cream you have ever tried."

• "Our products consistently rank #1 in safety tests."

• "This grass seed is guaranteed to grow faster, greener, and stronger."

Which of the following is a creative form of signage?

• Billboards

• Plane banners

• Scented magazine advertisements

• Distributing flyers by hand

Francis has recently started an advertising campaign that includes numerous advertisements across various media formats. Since the campaign began, sales are up 20%. He wants to increase his investment in the advertisements that have been most effective, but he doesn't know which ones to do. What has he failed to include in his advertisement planning?

• How to measure advertising effectiveness

• Determining his target audience

• Knowing what types of media formats are available

• Planning his advertising budget