Advertising

A(n) ______________ is channel or system of communication.

• mass media

• advertisement

• social media platform

• medium

This picture is an example of what advertising technique?

• Slogan

• Bandwagon

• Appeals to Emotion

• Repetition

__________ is the public promotion of something such as a product, service, business, or event, to attract or increase interest in it.

• Marketing

• Advertising

• Selling

• Distributing

Which form of media is inexpensive and can target consumers geographically?

• magazines

• television

• newspapers

• transit

This picture is an example of what advertising technique?

• Slogan

• Expert Opinion

• Testimonial

• Repetition

Which form of media is expensive but reaches the most people?

• radio

• outdoor

• television

• online

This form of media lacks pictures, but is relatively inexpensive.

• online

• radio

• direct mail

• transit

This form of media is sent out through the Postal Service and is very expensive.

• online

• transit

• outdoor

• direct mail

This picture is an example of what advertising technique?

• Bandwagon

• Appeals to emotion

• Slogan

• Expert Opinion

Advertisements are delivered to consumers by _______________.

• mass media

• communication

• personal selling

• news outlets