English 10:2 final exam review

Define ethos

• Appeals to emotion

• Appeals to credibility and authority

• Appeals to logic

Define pathos

• Appeals to emotion

• Appeals to credibility and authority

• Appeals to logic

Define logos

• Appeals to emotion

• Appeals to credibility and authority

• Appeals to logic

In advertising and propaganda, "glittering generalities" refer to:

• Convincing the target audience to do something or buy something because "everyone else is doing it."

• Appeals to emotions

• Using names or descriptive words that evoke fear, hatred or negative responses from the viewer.

• Words or ideas that create a positive emotional response in the audience. Virtue words or "buzz words" are often used.

In advertising and propaganda, transfer refers to which of the following? (SELECT TWO)

• Hurling negatively charged names against the opposing side or competitor

• Improving the image of a product by associating it with a symbol most people respect

• Emphasizing one perspective and ignoring another

• Tarnishing or harming a person’s image by associating it with a symbol that people dislike or fear.

In advertising and propaganda, name-calling refers to which of the following?

• Improving the image of a product by associating it with a symbol most people respect

• Using a familiar brand to connect to people's emotions

• Using a credible source to appeal to logic

• Negatively charged names are hurled against the opposing side or competitor

In advertising and propaganda, bandwagon refers to which of the following?

• Using ordinary, everyday people to sell a product

• Using a celebrity to sell a product

• Arguing that "everybody is buying/doing this, so you should, too."

• Arguing that "the competitor is unethical; our product is sustainable."

Define "plain folks" as it relates to propaganda and advertising.

• Using ordinary, everyday people to sell a product; this technique appeals to relatability.

• Using one person to sell a product (often a celebrity); this technique uses someone's image or quote as an endorsement.

Define "testimonial" as it relates to propaganda and advertising.

• Using ordinary, everyday people to sell a product; this technique appeals to relatability.

• Using one person to sell a product (often a celebrity); this technique uses someone's image or quote as an endorsement.

In propaganda and advertising, card-stacking refers to:

• An appeal to logic

• Showing only the best features, telling half-truths, and omitting or lying about potential problems

• Using everyday people to sell a product or service. Speakers and ads make the person appear to be "one of the common people."

• Using well-known, respected people to endorse a product or service.