PRODUCT MANAGEMENT (SEMI FINAL EXAM)

An innovation must differentiate itself from the competition and be distinguished by at least one unique feature.

• TRUE

• FALSE

Innovations often don't bring the desired success because they don't bring real benefits to the customer or are aimed at the wrong target group.

• TRUE

• FALSE

If new developments from customers require a major rethink, it can be useful to prepare the target group for the market launch with an information campaign.

• TRUE

• FALSE

Many successful new developments often take years after market launch to mature and offer attractive value for money.

• TRUE

• FALSE

The introduction of innovative products to the market increases the risk that they will be at the expense of existing products. Brand cannibalization can cost margins and reduce the value of the company.

• TRUE

• FALSE

Numerous innovations fail due to a lack of cooperation between important business partners, on whom the success of an innovation depends

• TRUE

• FALSE

Companies with active innovation strategies tend to have strong research orientation and first-mover advantage, and be a technology market leader.

• TRUE

• FALSE

breakthroughs that change the nature of products and services

• INCREMENTAL

• RADICAL

• ACTIVE

• PROACTIVE

_____________ innovation strategies involve defending existing technologies and markets while being prepared to respond quickly once markets and technologies are proven.

• PROACTIVE

• REACTIVE

• ACTIVE

The reactive innovation strategy is used by companies: (CHOOSE 4)

• which are followers

• have a focus on operations

• take a wait-and-see approach

• look for low-risk opportunities.

• customers demand a change in their products or services