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MGT0006 Innovation, Operation, Marketing

Authored by Mahnoush Gharehdash

Business

University

Used 3+ times

MGT0006 Innovation, Operation, Marketing
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32 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In relation to product life-cycle, in the ___________ phase sales and profits are still high but there tends to be considerable investment in maintaining sales, such as in product changes, increased promotional activity and price-cutting.

mature

growth

introduction

decline

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cost-plus pricing involves establishing prices in accordance with projected demand using some form of break-even analysis.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of these statements is correct?

The four phases of the product life cycle, introduction, growth, maturity and decline, apply in roughly the same way to all products.

During the growth phase of the product life cycle high profits can be made by pioneering firms.

The product life cycle model offers a rigorous analysis of product market behaviour and is an essential tool in product planning.

The product life cycle model is a useful tool to indicate where promotion and price strategies can be used to halt declining sales. However, the model has little use in product design.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of these statements is correct?

Marketing is essentially about selling goods and services

Relationship marketing focuses on selling products and services to known customers and clients.

Business to business marketing has grown with the development of the global factory and global supply chain

Globalization has meant that global products can be marketed in much the same way around the world.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of these statements is correct?

Societal marketing focuses on producing goods and services only at the request of consumers.

Societal marketing involves the marketing of ethical goods and environmentally friendly packaging.

Societal marketing focuses on promoting products that improve the health and well-being of society.

Societal marketing is based around government initiatives to improve education, health and social welfare

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The three extra P’s in the modern marketing mix are ___________, ____________ and ___________?

Processes, digital and people

Processes, physical evidence and people

Procedures, digital websites and people

Managers, physical evidence and people

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SEO stand for?

Computers, internet and transportation

Search Engine Optimisation

Search Engine Organisation

Search Ending Optimisation

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