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Chapter 15: Marketing

Authored by Niamh Dwyer

Business

5th Grade

Used 6+ times

Chapter 15: Marketing
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15 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identifying customer needs and wants and then designing a package, pricing, promotion and distribution of a product in a way that will make the customer buy it refer to

Marketing

Strategy

Concept development

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Dividing the market into different categories based on some common characteristic(s) is called

Market segmentation

Market analysis

Market research

Market target

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The 4 P's of marketing are also known as the

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which answer is NOT part of the marketing mix

Product

Price

Place

Proprietor

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following answers are the correct sequence for product life cycle

Launch, Growth, Maturity, Saturation, Decline

Launch, Growth, Maturity, Decline, Saturation

Launch, Growth, Saturation, Maturity, Decline

Launch, Maturity, Growth, Saturation, Decline

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The pricing strategy where you charge a higher introduction price to recoup the costs of development is

Price skimming

Price leadership

Profit-maximising

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The path a product takes from the producer to the consumer is called:

Channels of distribution

Logistics

Promotion paths

Distribution chains

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