Marketing Final Test

Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.

• Price

• Packaging

• Promotion

• Product

This refers to where your products and services are seen, made, sold or distributed

• Promotion

• Place

• Positioning

• People

It refers to methods you can use to let potential customer know about your products and services.

• Promotion

• Packaging

• Positioning

• Price

Building permits, cosmetology licenses and certifications are all examples of 

• Legal Requirements
• Taxes
• Safety Requirements
• Business Plan

These protect a business' logo.

• Trademarks
• Patents
• Copyrights

Investors, Banks, Credit Unions and Employees are all things to consider when considering:

• Contracts
• Legal Requirements
• Finance
• Industry Analysis

This is a proposal that describes a new business.

• Business Plan
• Blueprint
• Venture
• Opportunity

Data that describes a group of people in terms of their age, marital status, gender, etc.....

• survey
• data
• demographics
• business plan

An individual who undertakes the risk associated with creating, organizing, and owning a business.

• Entrepreneurship
• Entrepreneur
• Venture

An idea that has commercial value is......

• non-profit
• opportunity
• service business
• undertaking