Marketing

The process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• Marketing plan

• Market research

• Marketing strategy

• Product testing

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

Marketing mix refers to ______________.

• The activities that help a business to market a product.

• the cost of product

• The activities that help a business to make profit.

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• Retailer

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer perception

  A target market is a group of consumers that have similar wants and needs.

• True
• False

Consumers usually care more when buying high-cost items than low-cost items.

• False

• True

Which of the 4P's does this represent: Discounts

• Product

• Price

• Place

• Promotion

Which of the 4P's does this represent: Advertisements in the newspaper

• Product

• Price

• Place

• Promotion