3.3 Marketing (Product) AS/IG

Tick all the services

• apples

• taxi ride

• haircut

• checkup at the doctors

• computer

Tick all the 'goods'

• piano lessons

• table

• teeth cleaning

• football

• jewellery

What type of good or service is this?

office cleaning

• Consumer Good

• Consumer Service

• Producer Good

• Producer Service

What type of good or service is this?

car

• Consumer Good

• Consumer Service

• Producer Good

• Producer Service

What type of good or service is this?

hospital bed

• Consumer Good

• Consumer Service

• Producer Good

• Producer Service

What type of good or service is this?

flight from Danang to Ho Chi Minh

• Consumer Good

• Consumer Service

• Producer Good

• Producer Service

(a)   is the special feature of a product that differentiates it from the products of competitors

What makes a new product successful?

• good design

• same as other products

• high price

• meets the needs of customers

A (a)   is the unique name of a product that distinguishes it from other brands

(a)   is when consumers keep buying the same brand again and again instead of choosing a competitor's brand