marketing research

marketing research

9th - 12th Grade

15 Qs

quiz-placeholder

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marketing research

marketing research

Assessment

Quiz

Other

9th - 12th Grade

Hard

Created by

Najat Mahious

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of data is observed & recorded directly in order to address a specific issue?

Quantitative
Qualitative
Primary
Secondary

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of data is compiled for some purpose other than the current investigation?

Quantitative
Qualitative
Primary
Secondary

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Resource libraries, economic census, trade shows & associations would be examples of what kind of data sources?

Tertiary
Secondary
Primary
Unprofessional

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?

Tertiary
Secondary
Primary
Unreliable

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is data originated by the researcher for the specific purpose of addressing the research problem

Primary data

Secondary data

Experimental data

Virtual data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

An experiment

a focus group

A quantitative survey

A depth interview

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