marketing research

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

What type of data is observed & recorded directly in order to address a specific issue?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is compiled for some purpose other than the current investigation?

• Quantitative
• Qualitative
• Primary
• Secondary

Resource libraries, economic census, trade shows & associations would be examples of what kind of data sources?

• Tertiary
• Secondary
• Primary
• Unprofessional

Mail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?

• Tertiary
• Secondary
• Primary
• Unreliable

___________ is data originated by the researcher for the specific purpose of addressing the research problem

• Primary data

• Secondary data

• Experimental data

• Virtual data

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

• An experiment

• a focus group

• A quantitative survey

• A depth interview

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Your local library is good place to gather _________________ data

• Secondary

• Primary

Surveys help us to determine

• Facts

• Opinions

• Answers

• Figures